Hi! I'm Heidi. I always knew that I wanted to work in the entertainment industry, but I was not sure how to go about it. I started to attend all different concerts and social media conventions when I was younger and then in high school, I had the opportunity to volunteer at a few of events as a photographer, street team member, promoter, ticket taker, etc.
I was a sophomore in college when I took on managing social media influencers with Artsacé Management. I scouted a group of 10 influencers, grew their audience by over 70%, booked them on different events, negotiated brand deals, created merchandise lines, and in December of 2020, we decided to host our own social media event called Winter Lights with over 50 influencers on the lineup. I then became an executive assistant to the CEO of Popwrapped Entertainment working in a content house managing a group of 7 influencers. I grew their audience by 600% and taught them how to build an engaged audience which lead to each influencer making $20,000 a week through fan engagement and merchandise sales. These experiences led to me getting an internships with Studio71 and Warner Music Group.
I was also the social media manager for our student run record label. To increase our audience for our new album releases each semester, I ran different social media campaigns that increased our audience by 60%.
When I graduated from college, I joined Macy’s as a Personal Stylist and recently became a Cosmetics Counter Manager for MAC! I planned and executed more than 20 store events with a limited budget which resulted in an increase in sales by more than 30%. I also generated social media campaigns to drive in-store and online traffic as a creator for Macy’s Style Crew.
Outside of work, I’m a social media influencer and have been ever since April of 2020. Over the last three years, I grew over 100,000 followers and worked with over 50 different brands promoting women empowerment, and body positivity through fashion and cosmetics to my audience of younger women. My work has been featured on major brand websites globally, including SHEIN.