Siena

Starting with USC Annenberg in 2024, Siena Urquiza (see-en-uh er-keys-uh) is an undergraduate journalism major and music industry minor from Los Angeles.

Being raised in the culture of LA, Siena has a passion for music history and the people backing the industry. She began collecting vinyls in 7th grade and would search for meaning behind the music-- often leading her to researching the musician or contextualizing the genre by discovering other similar artists.

This curiosity drives her to combine her passions in music supervision and media production to realize her career goals in the entertainment industry. Supporting these passions has led Siena to work as worked as a director, producer, crew member, brand ambassador, and writer. 

Multi-media journalist and producer at USC; Siena works on a variety of projects from hard news, to music journalism and television directing. 

Siena is currently seeking an internship in the media production space in Los Angeles.